Pantone's Color of the Year for 2018: Ultra Violet Coming Soon to Trending Wedding Styled Shoots!

Pantone has announced the Color of the Year for 2018 and it's out of this world! Ultra Violet, a blue-based purple, evokes royalty, the cosmos and magic!

Says Pantone, "Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection." 

Makes us think of the magical purple of Jessika Davis' geodes in our Darwin era wedding styled shoot by Paul Douda Photography at The US GRANT HOTEL

Wedding Styled Shoot Credits:

Location Venue: US GRANT HOTEL

Photographer: Paul Douda Photography

Florals and Decor: Adrianne Smith Florals

Hair Styling: Lia of Kut Haus

Makeup and Styling: Alta De Koven

Guest Star: Oiseau the Parrot

Vintage and Antique Jewelry: Vintage Jewelry Lounge 

Crystals and Geodes:  Jessika Davis

Bridal Gown Designer:  Michelle Hebert

Organza Princess Jacket and Add On Organza Skirt: Private Collection / Mather Louth

Art Direction and Concept: Love Your Show, Inc. for SanDiegoWedding.com

Library Style Table:  Classic Party Rentals 

Art Direction, Concept and Styling: Love Your Show, Inc. for SanDiegoWedding.com

Assistant Stylist: Savannah Gentry