In a traditional Chinese wedding the bride wears red (since white is the color of the mourning and is reserved for funerals) this is true in many other Asian cultures like those of Japan and Vietnam. And, of course, a bold, red, beautifully embellished sari is often the choice of a bride celebrating her Indian culture. But in Western culture it takes guts to wear a red bridal gown at your wedding. But honestly we love the girl that does go for it! Check out this beautiful down by designer Michelle Hebert in a deep rich red.
A bonus about wearing red: it tends to be flattering on almost any skintone adding vibrancy and color to your complexion.